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CUSTOMER RETENTION

Don't you hate it when you lose a customer?

I don't know about you, but I Hate Losing a Customer. Everyday businesses lose customers because of a lack of follow-up. Every customer wants to be remembered and valued. Customer retention is a big factor in how your business grows. It's not difficult. Just think, if you could retain most of your customers, how much more revenue you could bring in? It costs so little to keep a customer and costs so much more to bring in new customers.

Here are a few ways to use these booklets as a customer retention tool:

  • Provide these booklets to your customers at year-end thanking them for their business.

  • Provide this booklet to prospects to stay in touch with them.

  • Give this booklet as an incentive for completing a questionnaire or survey

  • Include this booklet in a mailing of your invoices, as a thank you. This is a great way to retain customers and keep them thinking of you.

Of people interviewed in a study on The Impact, Exposure and Influence: A Survey, more than 71 percent indicated they had received at least one promotional product in the last 12 months. They showed that their ability to recall the name of an adveriser on the promotional product they had received (76%) was much better than their ability to recall the name of the advertiser from a print publication they had read in a publication (53%).

Informational booklets are an inexpensive way to stay connected with your customers and let them know you still care about their business. These booklets will stay with your customers and your contact infomation is always at their fingertips.





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